Product Manager

Delegator

VSHN

Role Keepers

Contact

Chat #products-wg

Purpose

VSHN is a diversified company that offers various products and services in line with our vision. We break this down into actionable business plans that take into account market conditions, technological developments, external factors and operational and organizational challenges.

Product Managers serve as the bridge between high-level company strategy (for example yearly business objectives), marketing efforts, sales, customer account management, and the engineering teams (typically working alongside their Product Owners) at both the strategic and tactical levels.

Key Responsibilities

List the essential responsibilities assigned to this role.

Product can be one or more products and their variants. For the Solution Business, “Product” in the role name and hereafter stands for “Defined Solutions.”

  • Product vision, high-level strategy, and business logic aligned with the market

  • Target customer segments and user personas

  • Alignment of sales requests with product strategy

  • Product roadmap or more specific goals aligned with business objectives (company goals)

  • Monitored product performance

  • Product (variants) and asset lifecycle management

  • Collaboration and communication as the main internal stakeholder of the business and product

  • Strategic partnership coordination (Partner Managers)

Stakeholders and Key Deliverables

Whom does this role deliver value to, and what do they need from this role?

General

  • Maintained part of the Product Portfolio

  • Maintained part of the Product Roadmap

  • Documented updates to company-level business objectives (OKRs)

  • Proactive communication of product vision, strategy, and business logic

Technical Team (including Product Owner)

  • Alignment of the product with business goals

  • Stakeholder representation in work prioritization

  • Clarity on strategic changes, partnerships, and product and asset lifecycle

Sales, Solution Architect, and Marketing

  • Explanation and training on product vision and strategy

  • Pricing model and general understanding of what can be sold and how

  • Concrete inputs and proposals to drive marketing tactics and initiatives

Customer (Key) Account Manager

  • Clear information on product lifecycles and other needed changes (for example billing model) and what to push and address with their customers

Finance (Overview and Governance)

  • Business and product-specific inputs for budgeting

Dependencies

Who and what does this role depend on?

VSHN Board

Clarity on high-level company strategy and yearly objectives

Sales and Solution Architect

  • (Potential) customer insights to inform product strategy

Technical Team (including Product Owner)

  • Work towards the roadmap or tactical goals

  • Deliver the actually value to customers continuously

  • Make capacity investments and other cost transparently visible