Product Manager
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Purpose
The Product Manager role is crucial for defining the product vision and strategy, ensuring alignment with market opportunities and business objectives. By conducting market analysis, understanding customer needs, and creating a strategic roadmap, this role ensures that the product delivers maximum value and drives business success.
Key Responsibilities
List the essential responsibilities assigned to this role.
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Develop and communicate the product vision and strategy.
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Conduct market research and competitive analysis to inform product decisions.
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Act as gate-keeper and sparring partner in the sales process to assess customer requests.
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Create and maintain a product roadmap aligned with business objectives.
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Define target customer segments and user personas.
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Collaborate with sales, marketing, and other teams to ensure product alignment and effective communication.
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Monitor product performance and key metrics.
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Oversee the entire product lifecycle from ideation to retirement.
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Support the development team with strategic guidance and market insights.
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Coordination of the strategic partnerships in the scope of Partner Managers.
Stakeholders and Key Deliverables
Whom does this role deliver value to, what do they need from this role?
- General
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Maintained part of the Product Portfolio
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Maintained part of the Product Roadmap
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- Strategy
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Business Profitability Numbers
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Collaboration on Business Model understanding
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Collaboration on Setting and Reviewing Objectives
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- Finance
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Business Profitability Numbers
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- Team (including Product Owner)
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Strategic alignment of the product with business goals.
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- Sales and Marketing
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Clear product vision and strategic direction
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Collaboration on Go-to-market strategies, campaigns, operational marketing and sales efforts
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Dependencies
Who and what does this role depend on?
- Strategy
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Strategy Context & Company Objectives s to align to
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- Sales and Marketing
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Market and customer insights to inform development
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