Chief Marketing Officer (CMO)
The CMO is responsible for overseeing the Marketing domain including marketing & business strategy, branding, digital & traditional marketing, events as well as communication & public relations with the goal to increase brand awareness, gain leads and ultimately increase revenue of VSHN.
Key Responsibilities
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All marketing operations of VSHN aligned with the company’s strategy and vision.
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Make sure that marketing efforts meet the goal to increase brand awareness, gain leads and increase revenue
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Digital marketing: oversee digital marketing, content, social media, website, SEO/SEM efforts
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Brand management: ensure VSHN is a well known and respected brand and increase brand awareness
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Market research: listen to trends and collect important information about the target market, demand and competition
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Communications & PR: manage the way VSHN communicates to the market and ensure that the intended message is clear and consistent
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Campaigns & advertisement: able to design and coordinate marketing campaigns across channels
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Content marketing: create and oversee content and make sure that it’s valuable for the intended parties
Competences, qualities and skills
The CMO should have:
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A degree or apprenticeship in business and/or marketing or alternatively, equivalent professional experience.
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Knowledge in marketing & business strategy and its execution
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Experience in branding, digital & traditional marketing, events as well as communication & public relations
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Experience in tools such as CRM, marketing automation, market research, data analytics, website development, branding, design & visual software
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A flair for communication to communicate precisely, both verbally and written
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Team-spirit and negotiation skills in order to collaborate with other departments and external partners and stakeholders