Chief Marketing Officer (CMO)
The CMO is responsible for overseeing the Marketing domain including marketing & business strategy, branding, digital & traditional marketing, events as well as communication & public relations with the goal to increase brand awareness, gain leads and ultimately increase revenue of VSHN.
Key Responsibilities
All marketing operations of VSHN aligned with the company’s strategy and vision.
Make sure that marketing efforts meet the goal to increase brand awareness, gain leads and increase revenue
Digital marketing: oversee digital marketing, content, social media, website, SEO/SEM efforts
Brand management: ensure VSHN is a well known and respected brand and increase brand awareness
Market research: listen to trends and collect important information about the target market, demand and competition
Communications & PR: manage the way VSHN communicates to the market and ensure that the intended message is clear and consistent
Campaigns & advertisement: able to design and coordinate marketing campaigns across channels
Content marketing: create and oversee content and make sure that it’s valuable for the intended parties
Competences, qualities and skills
The CMO should have:
A degree or apprenticeship in business and/or marketing or alternatively, equivalent professional experience.
Knowledge in marketing & business strategy and its execution
Experience in branding, digital & traditional marketing, events as well as communication & public relations
Experience in tools such as CRM, marketing automation, market research, data analytics, website development, branding, design & visual software
A flair for communication to communicate precisely, both verbally and written
Team-spirit and negotiation skills in order to collaborate with other departments and external partners and stakeholders