Chief Marketing Officer (CMO)

The CMO is responsible for overseeing the Marketing domain including marketing & business strategy, branding, digital & traditional marketing, events as well as communication & public relations with the goal to increase brand awareness, gain leads and ultimately increase revenue of VSHN.

Key Responsibilities

  • All marketing operations of VSHN aligned with the company’s strategy and vision.

  • Make sure that marketing efforts meet the goal to increase brand awareness, gain leads and increase revenue

  • Digital marketing: oversee digital marketing, content, social media, website, SEO/SEM efforts

  • Brand management: ensure VSHN is a well known and respected brand and increase brand awareness

  • Market research: listen to trends and collect important information about the target market, demand and competition

  • Communications & PR: manage the way VSHN communicates to the market and ensure that the intended message is clear and consistent

  • Campaigns & advertisement: able to design and coordinate marketing campaigns across channels

  • Content marketing: create and oversee content and make sure that it’s valuable for the intended parties

Competences, qualities and skills

The CMO should have:

  • A degree or apprenticeship in business and/or marketing or alternatively, equivalent professional experience.

  • Knowledge in marketing & business strategy and its execution

  • Experience in branding, digital & traditional marketing, events as well as communication & public relations

  • Experience in tools such as CRM, marketing automation, market research, data analytics, website development, branding, design & visual software

  • A flair for communication to communicate precisely, both verbally and written

  • Team-spirit and negotiation skills in order to collaborate with other departments and external partners and stakeholders

Assignment of this role

The role is appointed by Management.


This role is tracked and reviewed as VIP-155