The Business Management is responsible for defining the corporate strategy at the highest level, and Marketing & Business Development develops a strategy for each product and defines the products in more detail. That alone is not enough to guide the work of our value stream teams. Someone has to decide what exactly to build next (product variants, features, etc.). This decision is heavily influenced by corporate and product strategy, but also by current and future customer needs.
We need a way to bring people together to decide on the specific product roadmap and gather input and data to evolve the strategy of our products.
The operational work for market research, strategic planning, and writing the high level product descriptions, as well as creating marketing and sales material happens in Marketing & Business Development.
The detailed product roadmap is created between the respective Product Owner and Product Management.
Ownership of Product Roadmap
Agreement on Product Roadmap
When the Value Stream Team of a Product knows what to build next.
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