👤 Product Manager

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Circle (Delegator)

🔘 Solution Business

Role Keepers

Christoph Burkhalter

Purpose

VSHN is a diversified company that offers various products and services in line with our vision. We break this down into actionable business plans that take into account market conditions, technological developments, external factors and operational and organizational challenges.

Product Managers serve as the bridge between company strategy (for example yearly business objectives), marketing efforts, sales, customer account management, and the engineering teams (typically working alongside their Product Owners) at both the strategic and tactical levels.

Stakeholders and Key Deliverables

General

  • Maintained part of the Product Portfolio

  • Maintained part of the Product Roadmap

  • Documented updates to company-level business objectives (OKRs)

  • Proactive communication of product vision, strategy, and business logic

  • Monitored product metrics

Business Lead

  • Business Area and Product key metrics

  • Transparency on strategic progress (aligned with company goals)

Technical Team (including Product Owner)

  • Alignment of the product with business goals

  • Stakeholder representation in work prioritization

  • Clarity on strategic changes, partnerships, and product and asset lifecycle

Sales, Solution Architect, and Marketing

  • Explanation and training on product vision and strategy

  • Pricing model and general understanding of what can be sold and how

  • Concrete inputs and proposals to drive marketing tactics and initiatives

Customer (Key) Account Manager

  • Clear information on product lifecycles and other needed changes (for example billing model) and what to push and address with their customers

Finance Lead

  • Business and product-specific inputs for budgeting

Dependencies

VSHN (Anchor Circle) (via Business Lead)

  • Clarity on company strategy, yearly objectives and company priorities

  • Approval of proposed product metrics

  • Contribution to defining, tracking and reviewing Company Strategy

Sales and Solution Architect

  • (Potential) customer insights to inform product strategy

Technical Team (including Product Owner)

  • Work towards the roadmap or tactical goals

  • Deliver the actual value to customers continuously

  • Make capacity and other costs transparently visible

  • Awareness of strategically relevant operational or organizational challenges