👤 Partner Manager

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Circle (Delegator)

🔘 Commercial

Role Keepers

Tania Vonarburg

Purpose

Partner management encompasses the strategies and activities aimed at nurturing relationships with partner companies to enhance mutual growth. It involves understanding partners' businesses, strategies, markets, and key stakeholders, while also defining the synergy and objectives of the partnership. This collaboration can take the form of reselling products, creating combined offers, or engaging in joint marketing and sales initiatives.

A role that drives partner maturity, growth, and ecosystem orchestration.

Accountabilities (Key Responsibilities)

  • Nurture and enhance the VSHN and Servala Partner Program

  • Tracking of joint business plans

  • Regular exchange with partners

  • Ensure certifications, contractual obligations, and reporting requirements are met

  • Support on sales opportunities and joint customer projects

  • Lead initiatives such as joint marketing campaigns, events, and webinars

  • Build and grow strong relationships, ensuring long-term mutual benefits

  • Understand partner companies, their strategies, markets, and key stakeholders

Stakeholders and Key Deliverables

Product Manager

  • Partnerships matching our technical stack and know-how.

  • Support with planning and execution of needed certification requirements.

  • Discover needed technical peers for clarifications.

  • Understand the partner’s focus, making sure we drive a common strategy.

Customer (Key) Account Manager

  • First point of contact for partnerships.

  • Support on common opportunities and projects.

  • Support with planning and execution of needed training requirements.

  • Enhanced bilateral understanding of business to increase collaboration.

Sales

  • Understand the partner’s strategy, maintain contact, plan joint business initiatives, and monitor certification requirements and risks.

  • Organize regular syncs with strategic partners to discuss key projects and activities.

  • Represent VSHN in events, roadshows and other initiatives.

Marketing

  • Ensure discovery of available marketing development funds across the partner ecosystem.

  • Support with planning and execution joint events, campaigns, and webinars.

The Partners (external)

  • Be the first point of contact to facilitate communication and planning.

  • Ensure partnership requirements and business plan are met.

  • Educate partner on VSHN Strategy to ensure successful collaboration.

Dependencies

Product Manager

  • Execution of needed certification requirements.

  • Evaluation of speakers and presenters at technical events.

Customer (Key) Account Manager

  • Execution of needed training requirements.

  • Collaboration and exchange with partner sales representatives.

Sales

  • Understand the partner’s strategy and socialize with key contacts at partners.

  • Collaboration and exchange with leading partner contacts.

Marketing

  • Ensure discovery of available marketing development funds across the partner ecosystem.

  • Execute activities to cover business needs and ensure branding guidelines are upheld.

  • Strong partnerships require solid legal foundations.

The Partners (external)

  • Understand VSHN Strategy and how we work and collaborate.

  • Share leads and contact to enhance collaboration.

  • Supports VSHN with needed technical and business information.