👤 Marketing

Automatically generated excerpt from nestr.io on 2026-08-28 15:55 UTC, view all live information here.

Circle (Delegator)

🔘 Commercial

Role Keepers

Markus Speth

Purpose

VSHN needs to be known in the market, attract the right customers, and generate leads that enable sustainable business growth. This role ensures marketing strategies are aligned with company strategy, build brand awareness, and create value for customers through effective marketing, communications, and content.

Accountabilities (Key Responsibilities)

  • Manage strategic marketing partnerships

  • Evaluate marketing effectiveness and adjust strategies based on data and feedback

  • Enable Sales and Partners to promote and sell VSHN offerings

  • Define and run marketing campaigns to boost brand and product visibility

  • Manage communications and public relations to ensure consistent and clear messaging

  • Conduct market research to understand customer segments, buyer personas, and competitive landscape

  • Oversee digital marketing, including content, social media, website, and SEO/SEM efforts

  • Maintain and strengthen VSHN’s brand identity and positioning in the market

  • Define and execute go-to-market strategies to generate high-quality sales leads

  • Ensure all marketing operations of VSHN are aligned with company strategy and vision

Stakeholders and Key Deliverables

Business Lead

  • Contribution to company and go-to-market strategy

  • Marketing metrics and lead generation performance

  • Market insights and competitive analysis

Sales & Customer (Key) Account Manager

  • High-quality sales leads

  • Sales enablement materials and content

  • Brand positioning and messaging

Product Manager

  • Collaboration on product positioning and offering definition

  • Marketing support for product launches and campaigns

  • Market insights and competitive analysis

Value Stream Teams (Product Teams)

  • Marketing support for product and service launches

General (all VSHN)

  • Strong brand presence and awareness in the market

  • Company website and online presence

  • Content (blog articles, white papers, social media)

Dependencies

Business Lead

  • Company strategy and business priorities

  • Strategic direction for market positioning

Value Stream Teams (Product Teams)

  • Product information and roadmaps

  • Collaboration on offering definition and positioning

Sales & Customer (Key) Account Manager

  • Feedback on lead quality and conversion rates

  • Customer insights and market intelligence

Developer Relations

  • Developer community engagement and content

  • Technical marketing support