In order grow the business, and ensure we’ve enough revenue to pay salaries and cover operational costs we need to sell our services and products.

Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive - people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.

— Josh Kaufman
The Personal MBA

The Sol Team is accountable for this domain.

Core tasks

  • Promote the brand VSHN.

  • Handle public communication.

  • Define the corporate identity & design.

  • Create and promote content marketing through blogs, meetups and other means.

  • Organise and attend industry events and trade shows.

  • Inbound lead generation.

  • Define and execute marketing campaigns.


Evaluation Criteria

Seen by the Organization
  • Raise awareness of the VSHN brand name and services.

Seen by Sales
  • Getting Leads into the sales process.

This domain is tracked and reviewed as VIP-116